Beware, this is a rather long video. Rus­sian team ART DDS gives a com­pre­hens­ive look behind the mak­ing of the Frut­motiv 2 spot, and it’s funny and fas­cin­at­ing at the same time. They went from try­ing to shoot a ten­nis court to build­ing the whole envir­on­ment com­pletely digital. There’s a lot to learn here, watch­ing the team cope with rus­sian indoors, the cold and using the most eco­nomic means possible.

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