Watch­ing an artist describe his pro­cess is the best way to learn how to cre­ate VFX shots. In this 10 minute video Matt Jack­son talks in great detail about tiny shot for a Swif­fer com­mer­cial and reveals a whole world of ideas, pro­cesses and tech­niques. It’s really quite fas­cin­at­ing, and the amount of work in rela­tion to the length of the shot is just staggering.

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